Honoring Jack Acree & Welcoming Paul Turbeville as Saffron Road’s President

Saffron Road’s Jack Acree departing to work with SFA, while Paul Turbeville leaps into its C-Suite as President to Propel Future Growth

Stamford, CT - November 13^TH, 2024 – American Halal Company, Inc., D/B/A Saffron Road Foods, announced today the departure of EVP Jack Acree, as well as the appointment of Paul Turbeville as President.

Jack stated that, “I could not be prouder of the brand and team that we have created at Saffron Road. I am excited to see what the next steps in the journey will bring.” Among other things, Jack is excited to be working with the Specialty Food Association focused on education and advocacy for the food industry as well helping new brands to navigate their way to success in today’s dynamic environment. Earlier this year, Mr. Acree was inducted into the SFA Hall of Fame, awarding him for his lifetime of service. Paul will be taking over some of the sales and marketing responsibilities from Jack, in addition to his C-Suite duties as President of Saffron Road Foods.

Mr. Turbeville brings extensive experience in the consumer-packaged goods (CPG) industry, having held various leadership positions and spent his career building high-growth brands. Most recently, he served as the key executive and Chief Commercial Officer at Village Gourmet, for their portfolio of specialty meat brands. Prior to that, he worked at Pete & Gerry’s for 7 years, where as Vice President of Marketing & Sales Planning he played a pivotal role in expanding the brand’s revenue from $60 million to $300 million, culminating in a successful exit to Butterfly Equity. Under his leadership, Pete & Gerry’s Organic Eggs became the #1 organic egg brand in the U.S. and ranked #9 organic food brand in the U.S. overall.

Mr. Turbeville was also instrumental in guiding Pete & Gerry’s through its certification as the first Certified B Corp in animal agriculture and led multiple sustainability initiatives, ensuring ongoing recertification efforts. His strong commitment to purpose-driven leadership perfectly aligns with Saffron Road’s values and mission on its Journey to Better®.

In addition to his impressive CPG background, Mr. Turbeville holds a bachelor’s degree from the United States Military Academy at West Point and served five years in the United States Army. After leaving the Army, he also earned an MBA from the Tuck School of Business at Dartmouth.

Adnan Durrani, Chairman & CEO of Saffron Road Foods commented, “I want to thank Jack for his dedication, brilliance, partnership, and passion over the last 15 years in as my partner, from the earliest days as a startup, to build Saffron Road today into the 2^nd biggest BFY frozen meals brand in US. He has enabled us to be on a Journey to Better and I look forward to his success in his new role as our industry advocate for the specialty food industry. Moreover, I couldn’t be more excited to welcome Paul into our C-Suite as President and as my co-pilot leading Saffron Road forward. Paul’s pedigree as a “been there, done that” entrepreneurial executive, will for sure amplify our Journey to Better®. His success at leading two Better for You brands, especially his exceptional scaling of Pete & Gerry’s to $300 Million in sales, will be a huge benefit for our brand, our team, our vendors and retail partners, as well as for all our stakeholders. Saffron Road is today at a major point of inflection and as we embark on our next phase of growth, I am looking forward to Paul’s discipline, marketing savvy, and stellar leadership being a catalyst for accelerating our success on the Saffron Road. Moreover, Paul's commitment to mission-driven leadership and sustainability aligns perfectly with Saffron Road’s teams’ culture and socially responsible values as a certified B Corp.”

Paul Turbeville also shared his enthusiasm for the new role, stating, “I’m honored to join Saffron Road, a pioneering company that’s set the standard for quality and innovation in global cuisine. Adnan and his team have built a foundation that not only champions authentic flavors but also connects deeply with people’s desire for purpose-driven choices. I’m excited to build on this legacy, fostering growth and innovation that brings even more people along on this journey of discovery and shared appreciation for healthy, convenient, globally inspired food.”

About Saffron Road:

Saffron Road, a Certified B Corp, is a leading natural and organic food brand committed to creating delicious, high-quality, and ethically sourced meals which are unapologetically authentic and inspired by flavors from around the world. According to SPINS/IRI data, Saffron Road is the #1 single-serve entrée brand in the Better for You Animal Protein sector nationally. Its mission is to inspire people and connect cultures through a shared love and passion for World Cuisines and improving the way we eat. Saffron Road believes food should be both healthy and flavorful, and that it should be produced in a culturally respectful, sustainable, and socially responsible way. As a Certified B Corp, Saffron Road meets rigorous standards of social and environmental performance, accountability, and transparency. Its products are made with high-quality, ethically sourced ingredients which are better for the environment, better for the farmers, better for the animals, and better tasting. All Saffron Road products are Halal-certified by IFANCA and are available in more than 25,000 retail locations in the U.S. Saffron Road. Journey to Better®.