Better For You Frozen Entrée Leader Saffron Road Unveils the Next Stops on the Journey to Better
Better For You Frozen Entrée Leader Saffron Road Unveils the Next Stops on the Journey to Better and Celebrates NEXTY Award Finalist Recognition at Natural Products Expo West – Visit Booth 791, Hall A.
Next Stops on the Journey to Better: China, India, and Korea
[Stamford, CT, March 5, 2025] – Saffron Road®, a Certified B Corp™ renowned for its commitment to culinary authenticity and ethically sourced ingredients, proudly announces the launch of its latest restaurant-quality frozen entrée innovations at Natural Products Expo West. Featuring three bold new offerings—Chicken Chili Crisp Noodles, Creamy Spinach Chicken, and Sweet & Spicy Rice Cakes (Tteokbokki). Saffron Road continues to redefine the frozen food aisle with globally inspired meals made with clean, high-quality ingredients you can trust. No artificial ingredients, no compromise, just bold, take-out-style global cuisine, conveniently ready to eat in just 5 minutes.
Introducing Saffron Road’s Newest Culinary Innovations with our Restaurant-Quality Global Cuisine Line:
Chicken Chili Crisp Noodles: A Szechuan delicacy!
A savory fusion of rice noodles, bok choy, and fire-roasted chicken, tossed in our chef’s signature chili crisp sauce—delivering the bold flavors of your favorite Asian takeout, ready in minutes.
Creamy Spinach Chicken: An Indian Culinary Go to Dish!
Succulent fire-roasted chicken in a creamy, Indian-spiced saag sauce, served with fragrant basmati rice—the comfort of an authentic Indian meal without the delivery fee.
Sweet & Spicy Rice Cakes (Tteokbokki): An indulgent Korean Street Snack!
Made with traditional Korean rice cakes and a bold, sweet-and-savory gochujang sauce, this dish delivers a true taste of Korea—no takeout required.
Like all Saffron Road products, these new dishes are made with carefully selected, high-quality ingredients. Our chicken is raised without antibiotics, and we never use artificial ingredients—because great meals start with great ingredients.
NEXTY Award Finalist Recognition
Saffron Road is proud to announce that its Sweet & Spicy Rice Cakes (Tteokbokki) have been named a finalist in the NEXTY Awards for Prepared Frozen Products. With over 1,000 entries in this competitive category, this recognition underscores Saffron Road’s commitment to innovation, authenticity, and integrity, the core values on which the NEXTY Awards are judged.
“We’re thrilled and grateful to receive this recognition from the Natural Products Expo West team” said Adnan Durrani, Founder and CEO of Saffron Road.
“So proud of our Team and this accolade for selecting our Tteokbokki (Sweet and Spicy Rice Cakes, a Korean street food treat!) as a NEXTY Awards finalist out of 1,000+ submissions. This recognition of our Asian line, by our largest industry trade organization, highlights Saffron Road’s exceptional innovation first mission, which is broad and deep, without being hamstrung into just one ethnic cuisine type, as well as being nimble, having the unmatched ability to lead a path on a Journey to Better Global Cuisines, with unapologetic authenticity and bold global flavors. It’s so incredible to be part of an awesome team that brings a wide diversity of clean label and BFY meals choices with globally inspired flavors to tables across the country! And being named a NEXTY finalist reinforces our mission to elevate the frozen food category with chef-crafted, restaurant-quality meals that deliver global flavors without compromise”.
Celebrating the most progressive and trustworthy products in the natural products industry, the NEXTY Awards recognize brands setting new standards for excellence. Winners will be announced at Natural Products Expo West on Thursday, March 6, 2025, during the NEXTY Awards Ceremony & Celebration at the Marriott, Marquis Ballroom Center at 6:00 PM.
Visit Saffron Road at Expo West – Booth 791, Hall A.
Saffron Road invites attendees to experience its newest restaurant-quality frozen entrées and learn more about its commitment to ethical, better-for-you meals at Booth 791 during Natural Products Expo West.
Skip the Takeout—Experience the Journey to Better
Saffron Road’s new globally inspired frozen meals offer a delicious, chef-crafted alternative to takeout, with bold flavors and wholesome ingredients—all in the convenience of your own kitchen. Now available at select retailers nationwide.
For more information, visit www.saffronroad.com.
