Saffron Road Debuts Eight NEW Items at Fancy Food Show on July 8, 2011 — Saffron Road Exhibits at Booth #2004

Saffron Road Debuts Eight NEW Items at Fancy Food Show on July 8, 2011 — Saffron Road Exhibits at Booth #2004

Stamford, CT – June 23, 2011 – American Halal Company, Inc is pleased to announce that its Saffron Road brand will be exhibiting at the upcoming Summer Fancy Food Show by the National Association for the Specialty Food Trade (NASFT).  Saffron Road will unveil its eight new All Natural, Antibiotic-Free, Hormone-Free, Halal Certified frozen foods to the trade food industry for the first time in Washington, D.C. from July 8 to 12.

Saffron Road’s new products include: Lemongrass Basil Chicken, Moroccan Lamb Stew, Lamb Koftis and Chicken Pad Thai, as well as frozen chicken options: Chicken Nuggets, Chicken Bites, Chicken Tenders and Tandoori Seasoned Chicken Nuggets. All eight items are currently sold nationwide at Whole Foods Market®. The new entrees are available for the suggested retail price of $5.49 to $5.99 and the frozen chicken items are available for $6.99.

These new, convenient meal/snack options are ideal for shoppers who are concerned with what they and their children consume – all eight items are All Natural, Halal Certified, Certified Humane®, and use protein, which is raised without antibiotics and 100 percent vegetarian fed. Consumers who prefer gluten-free foods will find that six of these eight new Saffron Road’s products are certified gluten-free by the Gluten-Free Certification Organization.

“Our brand continues to fill the gap in the marketplace where we see unmet consumer needs,” says Jack Acree, Executive Vice President of Saffron Road.  “Consumers asked specifically for more All Natural and Halal Certified options in the Moroccan and Thai/Asian categories, so we are delivering.”

In addition to exhibiting its new items, Saffron Road’s own Jack Acree will also be participating in the Fancy Food Show’s Education Program. An accomplished veteran of the natural foods business, Jack will share some of his insights on the topic of “Learning the Lingo of Specialty Foods” on Saturday, July 9 from 8 to 9:30 a.m. in room SA1.

Please visit our booth, #2004, and sample our new savory entrees and chicken.

About Saffron Road

American Halal Co. markets All Natural Halal Certified food under the Saffron Road brand. Adnan Durrani, the CEO, and Jack Acree, the EVP, are serial entrepreneurs having been involved in companies like Vermont Pure Spring Water, Stonyfield Farms, Inc., Alexia Foods, and Terra Chips. The Company’s management and Board represent a team of proven entrepreneurs at building premium food brands. Saffron Road’s mission is to offer All Natural Halal Certified and Gluten Free foods which are also holistic, sustainably farmed, and anti-biotic free.  Saffron Road’s products are sourced from livestock which is fed only 100% vegetarian feed and are humanely treated. The Company seeks to bring its mission to a higher awakening with the local and global community, embodying a socially conscious company ethic as well as setting the standard for premium quality Halal Cuisine.

Media Contacts:

Lisa Mabe, Hewar Social Communications, 202.834.4498,

Kate Tayloe, American Halal Company, Inc., 203.274.7934,

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