Leading Natural Frozen Foods Brand, Saffron Road, Announces Nationwide Retail Partnership with America’s Largest Grocer Walmart

Leading Natural Frozen Foods Brand, Saffron Road, Announces Nationwide Retail Partnership with America’s Largest Grocer Walmart

Leading Natural Frozen Foods Brand, Saffron Road, Announces Nationwide Retail Partnership with America’s Largest Grocer Walmart

4,300+ Walmart Locations to Carry the World Cuisine Brand, Signifying Shift in Consumer Demand for Clean Label, Healthy Foods and Authentic Flavors

Stamford, Conn. (August 26, 2019) – Leading natural and organic foods brand, Saffron Road, today announces a new retail partnership with the number one online and retail grocer in the U.S., Walmart.  Walmart is the largest retailer in the world, with over $500 Billion in global revenues and over $184 Billion in grocery sales

Rolling out in late August, the number one provider of organic and natural foods will carry a selection of Saffron Road’s wholesome, all-around better-for-you and international-inspired frozen meals and bowls in more than 4,300 of its 4,750 store locations nationwide, including over 3,000 Walmart Supercenters.  In a continued effort to make its healthy, clean label meal solutions more accessible to U.S. households, Saffron Road’s retail partnership with Walmart signifies a growing shift toward consumer demand for nutritional, convenient food options as well as truly authentic, worldly flavors.

“We were honored by Walmart’s selecting us for this major national rollout, another testament to the stellar value of the Saffron Road brand, as well as the fact that Saffron Road has an exceptional affinity to bring discerning shoppers into mainstream grocery stores. This is a major milestone as we scale up our Journey to Better to more American families. We believe that everyone should have equal access to healthy food options and with 80 million households shopping at Walmart every week on average, we are thrilled that more consumers will have access to our clean label meals created from the highest quality, wholesome ingredients that are better for the environment, better for farmers, better for animals, better for your health—and better tasting,” says Saffron Road founder and CEO, Adnan Durrani.  “We also deeply understand the modern consumer’s rapidly growing desire for culinary exploration and cultural tastes, driven by a younger generation of millennial shoppers. With this partnership, millions of people will be able to enjoy the bold, authentic flavors of Indian, Thai, Japanese and Mexican traditions.”

Recently recognized as one of the fastest growing companies in America with a placement on the Inc. 5000 list for the third time, Saffron Road has achieved continued success — indicating how passionate Saffron Road consumers are for an authentic, organic, antibiotic-free, halal, and gluten-free product. 

Select Saffron Road meals to roll out in Walmart stores include:

For more information about Saffron Road, please visit saffronroad.com. You can also follow the brand on Facebook at facebook.com/saffronroadfood, on Twitter at twitter.com/saffronroadfood, on Pinterest at pinterest.com/saffronroadfood or on Instagram at Instagram.com/saffronroadfood.

About Saffron Road

The Saffron Road brand is wholly owned by American Halal Company, Inc. and is a leading brand in the natural and organic food industry, offering a wide range of products from frozen entrées to plant-based protein snacks. All Saffron Road Products are Halal-certified by IFANCA and are available in more than 20,000 retail locations in the U.S. and Canada. Saffron Road is a socially responsible brand on a mission of collective progress for the betterment of humanity, by inspiring, connecting and respecting global citizens through a shared love of ethical World Cuisines.  With Saffron Road, explore international cuisines that combine bold flavors from around the world with high quality, wholesome ingredients which are better for the environment, better for the farmers, better for the animals, better for your health, and most all better tasting. Saffron Road. Journey to Better®.